Inhousedelivery.com Customer Resources

Get your customers to order direct

A step by step guide to transitioning your existing customers from third party delivery platforms to ordering directly from your restaurant’s website.

Own your customer in 2024

The statistics are overwhelming. Seventy percent of restaurant customers would prefer to order directly from the restaurants that they love. Why don’t they? Because they lack 2 things:

  • An incentive to do so

  • A frictionless way to order online.

 

You can overcome these two barriers in less than two hours by following the four simple steps below.

Step One

Raise your prices

Go onto all of your third party platforms and increase the pricing of every item by 15%.

Next, go onto your own online ordering site and also raise the prices by 15%.

 

Step Two

Apply a discount

Apply a 15% discount on every menu item on your own online ordering site. Ensure the discount is automatically applied to all orders - the customer shouldn’t be required to enter a code to receive it.

 

Do not offer a discount on any of the third party delivery apps.

 

Step Three

Promote your discount

You’ve given your customers a reason to order directly from you - it’s cheaper! But now you have to tell your customers about the discount. How do you do this?

Update your restaurant’s website to make the discount front and center

 

Send an e-mail or text message blast to everyone on your restaurant’s own contact list

Update your restaurant’s description on other online platforms, such as Yelp, Google, Bing and Tripadvisor

 

Add physical posters to the door and windows of your restaurant

Promote the discount on your social media accounts, such as Facebook, TikTok, Instagram, Snapchat and Twitter

 

Include flyers in the delivery bags that go out via third party platforms

 

Step Four

Make it (even) easier to order direct

Did you know you can direct customers to your online ordering platform from Facebook, Yelp, and Google?

It’s as easy as adding a call-to-action button. Simply follow our step-by-step guides below.

Facebook

  1. Open your restaurant’s Facebook page

  2. Click Edit button below the cover photo

  3. Select the option for Start Order

  4. Enter the link to your online ordering platform

  5. Click Finish to add the CTA button to your page

See

Add a call-to-action button on Facebook

 

Yelp

Adding a Call to Action button on Yelp is a paid feature

  1. Open your restaurant’s Yelp business page at biz.yelp.com

  2. Go to the Business Information tab

  3. Click Call to Action

  4. Complete the information needed for the button (button name, description, link, end date).

  5. Wait for your Call to Action to be approved by Yelp

See

What is the Call to Action feature?

 

Google

  1. Sign in to the Google Account you used to sign up for Google Business Profile.

  2. To find your Business Profile, search on Google for your exact business name.

  3. In the menu above the search results, click Edit profile.

  4. Click the transaction type that you want to add a link to, such as Food ordering or Pickup and delivery.

  5. Click Add link.

  6. Enter the URL that you want to link to the button (your online ordering website)

  7. Click Save.

See

Google Business Profile Help